Brand Management

 

Lie to consumers. Get embroiled in controversy. Hit by a cyber attack. All have the potential to destroy your brand’s reputation. Tangible product or not, you’ve got to protect your brand.

Having worked in various industries - fraud, graphics, domains, social listening - there’s a common thread running through them. Protection. I’ve put all the tips I learned into a dynamic seminar.

In my experience, brand protection means keeping a company’s intellectual property secure against infringers, copyright pirates, and counterfeiters. It translates to safeguarding a company brand’s image, reputation, and value while also avoiding loss of revenue.

Knowing how to protect your intellectual property is important for any brand. Counterfeiters alone are persistent enough to target businesses they can profit from using any and every tactic available to succeed.

Brands today can implement a number of strategies to fight back against these threats.